Here's A Brief Summary Of Key Digital Media Findings For 202

The coronavirus epidemic has drastically raised the level of news consumption in mainstream media across all countries we conducted surveys prior to and after the outbreak. There's been an impressive increase in the number of news programs on television as well as news on the internet. A greater number of people are now identifying television as their main source for news. This is a temporary respite from the picture of decreasing news consumption. The decline in printed newspapers is likely to accelerate the shift to all-digital media. The use of social media and online has increased significantly in many countries. WhatsApp has seen the greatest expansion, with an increase of about 10 percent in some countries. Additionally over half (51%) of those surveyed utilized an online, either closed or open group to communicate, share information and take part in a local support group.

In all countries, trust in the coverage of media on COVID-19 was quite high in April of 2020. This is comparable to the levels of national governments but significantly higher than the individual politicians. The trust in media was nearly twice the level for social networks or video platforms, as well as messaging services in relation to COVID-19 information. The global concern about misinformation continues to be high as a result of the larger data set that we've collected since January. Even before the coronavirus epidemic was a reality, over half of our global survey respondents expressed concerns about what's true or not on the internet with regards to news. Politicians in the United States are the most often cited source of inaccurate information, although in certain nations - like the United States - people who identify themselves as conservatives are more likely to blame the media. part of the pick-your-side mentality.

Facebook is thought to be the most effective source of false information almost everywhere but WhatsApp is seen as more responsible in parts of the Global South such as Brazil and Malaysia.

We found that less then four percent of people believe that news is more reliable than they did in our survey in January all over the world. This is an increase of 4 percentage points from the previous year. A mere 46 percent of the respondents said they trust the information they receive. Public broadcasters are seeing their credibility eroded due to political partisans of both the right- and left-leaning side due to the growing political polarisation and uncertainty. Our research shows that 60% of respondents still prefer news that is impartial in their viewpoints, while only 28 percent are influenced by news that reinforces or reflects their beliefs. Although partisanship preferences have risen slightly in the United States since 2013, but this survey still shows that most Americans want news that is at least impartial.

The majority of people (52 percent) would prefer that the media regularly reported on false statements made to them by politicians, instead of not making them the focus of their coverage (29 percent). People are less comfortable with advertisements for politics on social media and search engines than they are with the political adverts on TV, and most people (58 percent) prefer that platforms block adverts that could include inaccurate statements, even if this means they ultimately have to decide on what's true. In a variety of countries, we've observed significant increases in the amount of money paid for news online. These include the United States (20%) and Norway (42 percent (+ Cool

. Also, we saw smaller increases in some other markets. It is important that most people do not pay for online news in every country, even though some publishers have reported an increase in the amount of money they accept.

For subscribers the most important factor is the uniqueness and quality of the information. Subscribers believe they receive better information. But, many are satisfied with news that they have access to at no cost. We also observe an overwhelming number of non-subscribers (45% in the USA and 50% here in the UK) who claim that they could not be persuaded to pay. Higher levels of payment are found in countries like the United States and Norway with an increase in the number of subscribers. In countries that have higher levels of payment (e.g. Norway and the USA) there is 1/3 to 50% of subscriptions are paid directly to a handful big national brands. This suggests that there's a winner-takesall dynamic. The two countries have a substantial majority of customers who subscribe to multiple subscriptions and even an additional specialist publication or local newspaper. For Unirea FM Romanian radio station. Their format is composed of 60% news from all fields, and 40% music. With their current programming the primary elements that draw the attention of the audience over 30 years old are: news programmes from the county, specialized programs and talk shows. People who are over 30 are not only in contests, news, or interviews, but are attracted by cultural shows and debates, entertainment and even music.

Four in 10 (44 percent) of weekly news reports about a given nation are produced by local newspapers. Our study shows that Facebook as well as other social media platforms, are currently used at an average of around one quarter (31 percent), to provide local news and information. This creates more stress on companies and their business models. The dissemination of news is growing. All over the world, just over a quarter (28%) prefer starting their news experiences via an app or website. Generation Z, those between 18 and 24, prefer to access news on Twitter and Facebook. Instagram news use has increased by more than a quarter across all age groups. This trend is expected to continue for the next year.

Publishers have been trying to make direct connections via mobile alerts and email to combat the move to other platforms. One in five Americans (21%) check their news emails every week. About half of those who do so utilize it as their primary method of accessing news. Northern European countries were the slowest to adopt news email services. Finland has only 10 percent who utilize email news. The use of podcasts has increased over the last year, coronavirus lockdowns might have temporarily stopped this trend. In all 50 countries, more than half of respondents (50 percent) claimed that podcasts give more depth and comprehension of information in comparison to other media. Spotify is the podcasting site in a range of markets . It has outsold Apple's podcast app.

The majority (69 percent) of respondents consider climate change is significant issue. However, there are major differences in opinion in Australia, Sweden, the United States, and Australia. This group is more right-leaning, and often older. Younger groups have access to the majority of climate change news through social media and following activists, like Greta Thunberg. Amazon Echo and Google Home are two examples of voice-activated intelligent devices that continue to gain popularity. In the UK, usage for any purpose has increased from 14%-19 percent to 19%, Germany from 7%-12% and South Korea from 9%-13%. But, news consumption remains at a low level across all markets.